An introduction to Synergita OKR

Objectives and Key Results (OKR) is a management methodology that empowers high-growth organizations to define aspirational and transformational objectives. OKR encourages organizations to set, communicate, and monitor the progress of objectives and results in a transparent manner. The acronym OKR stands for Objectives and Key Results, where Objectives represent the "What" and Key Results represent the "How".


Objectives are the desired outcomes or goals that an organization aims to achieve. They help in setting the direction and strategy of the organization. Objectives are generally ambitious and inspirational, driving the organization towards growth and success. It is recommended to focus on the top 2-3 priorities to ensure clarity and alignment. When defining objectives, consider the following:

  • Specific: Objectives should be clear and well-defined, leaving no room for ambiguity.
  • Measurable: Objectives should be quantifiable, allowing progress to be tracked and evaluated.
  • Achievable: Goals should be realistic and achievable. 
  • Relevant: The Goals should be very much relevant to the context. 
  • Time-bound: Objectives should have a defined timeframe or deadline to create a sense of urgency and focus.

By setting clear objectives, organizations can align their efforts and rally their teams towards a common purpose.

Key Results

Key Results are the measurable milestones or metrics that indicate progress towards achieving the objectives. They provide a roadmap for accomplishing the objectives effectively. Good key results are specific, time-bound, and measurable. Consider the following guidelines when defining key results:

  • Quantitative: Key results should be expressed in numerical or quantitative terms, enabling easy measurement and assessment of progress.
  • Measurable: Key results should be objectively measurable, allowing for clear evaluation of success.
  • Contribution to Objectives: Key results should directly contribute to the achievement of the corresponding objectives.

By establishing well-defined key results, organizations can track their progress and make data-driven decisions to stay on course.

Setting OKRs

Setting OKRs involves a structured process to ensure effective goal-setting and alignment throughout the organization.

  • Collaborative Approach: OKRs are best set collaboratively, involving key stakeholders and teams. This ensures diverse perspectives and buy-in from those responsible for execution.
  • Define right Company goals: Senior leadership should define overarching objectives (company objectives) that branch down to departments, teams, and individuals, ensuring effective bottom to top alignment and coherence.
  • SMART OKRs: Follow the SMART framework when setting OKRs. Make sure they are Specific, Measurable, Achievable, Relevant, and Time-bound.
  • Regular Check-ins: Regularly review OKRs to track progress, identify challenges, and make necessary adjustments. Check-ins can be conducted weekly, biweekly, or monthly, depending on the organization's needs.

By following a systematic approach to setting OKRs, organizations can be transparent and achieve continuous improvement.